Cookie Policy

Cookie Policy for Yarrowium

Last updated: July 2026

This Cookie Policy explains how Yarrowium (“we”, “us”, “our”) uses cookies and similar tracking technologies when you visit yarrowium.com. Yarrowium is an English-language blog focused on real estate development — from market analysis and zoning trends to project financing and design innovation.

By continuing to browse or interact with the blog, you consent to the use of cookies as described in this policy. If you have any questions, please contact us at [email protected].

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) by your web browser. They allow a website to recognise your device, remember your preferences, and collect information about how you interact with the site. Cookies can be “first-party” (set by Yarrowium) or “third-party” (set by external services we use, such as analytics or advertising partners).

2. Types of Cookies We Use

2.1 Essential (Strictly Necessary) Cookies

These cookies are required for the basic functionality of the blog. They enable core features such as page navigation, secure access, and load balancing. Without these cookies, the site cannot operate properly.

• Examples: Session cookies, security tokens, cookie consent preference.
• Purpose: To keep you logged in (if applicable), remember your cookie choices, and protect the site.

2.2 Analytics & Performance Cookies

We use analytics cookies to understand how readers interact with Yarrowium — which articles are most popular, how users navigate the site, and where traffic comes from. This helps us improve content and user experience.

• Examples: Google Analytics (_ga, _gid, _gat).
• Purpose: Count visits, track page views, measure session duration, and identify browsing patterns (anonymised).
• Data: IP address (anonymised), browser type, device information, approximate location (city level).

2.3 Advertising & Personalisation Cookies

Yarrowium uses Google AdSense and other third-party ad partners to display relevant advertisements. These cookies help us fund the blog and keep it free for readers. Advertising cookies track your browsing habits across websites to build a profile of your interests. This allows ad networks to show you ads that are more relevant to you (interest-based advertising) and measure the performance of ad campaigns.

• Third-party providers: Google AdSense, Google Ad Manager, and other ad exchanges.
• Examples of cookies: IDE (Google DoubleClick), _gads, _gac_, and other ad personalisation cookies.
• Purpose: To deliver personalised ads, limit the number of times you see an ad, measure ad effectiveness, and prevent fraud.
• Data collected: Browser and device identifiers, IP address, pages visited, ad interaction data, and inferred interests (e.g., real estate, construction, finance).

Important: We do not sell your personal data. However, ad partners may use cookies to personalise ads based on your activity across different sites. You have control over this (see Section 4).

3. Third-Party Ad Partners & Google AdSense

We work with Google AdSense to display advertisements. Google uses cookies (such as the DoubleClick cookie) to serve ads based on your previous visits to Yarrowium and other websites. These cookies enable Google and its partners to:

• Personalise ads based on your interests (e.g., real estate development, architecture, market trends).
• Measure the performance of ad campaigns (impressions, clicks, conversions).
• Prevent the same ad from appearing too often.

For more details on how Google uses data, visit How Google uses information from sites or apps that use our services.

4. How You Can Control Cookies

You have several options to manage or disable cookies:

4.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all or third-party cookies.
• Delete existing cookies.
• Set preferences for specific websites.

Check your browser’s help section (e.g., Chrome, Firefox, Safari, Edge) for instructions. Please note that disabling essential cookies may affect the functionality of Yarrowium.

4.2 Ad Personalisation Opt-Out

To opt out of personalised advertising from Google and other participating ad networks, visit:

• Google Ad Settings — manage or disable ad personalisation across Google services.
• Digital Advertising Alliance (DAA) Opt-Out — opt out from multiple third-party ad companies.
• Your Online Choices (EDAA) — for users in Europe.

Even if you opt out of personalised ads, you may still see non-personalised ads based on the content of the page (contextual ads).

5. Your Privacy Rights

For complete information about how we collect, use, and protect your personal data, please read our Privacy Policy. That policy covers data retention, your rights under applicable laws (including GDPR and CCPA), and how to exercise them.

6. Changes to This Cookie Policy

We may update this policy from time to time to reflect changes in technology, legislation, or our use of cookies. When we make significant changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you via a notice on the blog.

7. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our data practices, please reach out:

• Email: [email protected]
• Website: yarrowium.com
• Address: Yarrowium Media, 123 Development Lane, London, EC1A 1BB, United Kingdom